The Department of Tourism from the Calp Town Hall has defined the schedule of ferias international tourism events in which it will participate during the first quarter of 2026, with a strategy focused on strengthening traditional markets and advancing the opening of new source markets.
The main objective of this planning is maintain current levels of tourist occupancy and, at the same time, make progress in the deseasonalization of demand, one of the structural challenges of the local tourism sector.
Matka Helsinki opens the calendar in January
The promotional agenda will begin on January 15 to 18 with the presence of Calp in Mother 2026, the most important tourism fair in Finland and throughout the Nordic countries.
Calp will have a prominent presence at this event, where a specific presentation of the municipality within a series dedicated to the Costa Blanca.
Matka is a constantly growing fair that in its 2025 edition exceeded 56.000 visitorsconsolidating itself as a key event to capture the attention of the Nordic market.
Fitur, an essential event in the national market
From January 21 to 25The Department of Tourism will participate in Fitur, the International Tourism Fair of Madrid, one of the most important events in the sector at the national level.
At this forum, Calp will present the New features of the tourist season and will strengthen its position as a destination within the Spanish market, considered strategic due to its size and customer loyalty.
Utrecht and active tourism as a central attraction
Planning will continue from 14 to 16 for February with participation in Fiets in WandelbeursIn Utrecht, a trade fair specializing in cycle tourism, Hiking and active tourism.
This market is especially relevant for Calp due to its highly segmented profile and its high return on investment, in addition to allowing the municipality to position itself as a healthy destination with a wide range of offerings linked to the nature and well-being.
Denmark, a growing market
From 20 to 22 for FebruaryCalp will be present in Fair for Alle Herning 2026a general fair that allows you to showcase the diversity of the municipality's tourist offerings.
The Danish market is located in full growth This participation will allow for further development. Furthermore, attendance at various events is planned. workshops with companies wholesalers within the professional meeting MCH Travel Connect.
This event, which takes place the day before the opening of the fair, constitutes a strategic opportunity to optimize business contactsto strengthen collaborations and generate new business opportunities.
ITB Berlin, the great global tourism platform
The agenda for the first quarter will close on 3 al 5 March with participation in ITB Berlin, one of the most important tourism fairs in the world, which in 2026 reaches its Edition 60.
ITB Berlin is the major international business platform for the tourism sector, where participants countries, regions, cities, tour operators, booking portals, hotels and service providers of over 180 countries.
Calp's objective at this fair is to increase its international visibility and prestige, to capture the attention of potential clients and partners, and to strengthen its media presence in preparation for future promotional campaigns in Germany.
The Councilor for International Promotion, marco bittnerHe emphasized that this calendar of fairs reflects the municipality's commitment to tourism of excellence and not based solely on visitor volume. As he pointed out, "Calp should be recognized as a healthy place, both for those who visit us and for those who reside here year-round.".
The councilman highlighted the commitment to the sustainability that deseasonalization provides and for the prosperity derived from the diversification of the publicwith the aim of attracting respectful visitors who value the municipality's identity. In this sense, it has concluded that Calp aspires to consolidate its position as "a destination where nature coexists, crop native culture and well-being, looking to the future without losing its essence and growing without sacrificing quality of life.".
