A new theatrical production, Snazzy, written and produced by the British actor Joe Staton, will be part of the New York Theatre Festival this summer, bringing to the stage a history staff with direct links with the Marina Altaespecially with Xaló and Moraira.
The play will be performed at the Drama LATEALocated in the Lower East Side neighborhood of New York, in three performances: on July 21, 22 and 25, 2026, within a production in development driven by the company RiffRaff NYCThis theater company and cinema Based in the city, it is dedicated to support immigrant artists already developing stories with global reach.
Inspired by the life of Lauren Staton, a resident of Xaló
One of the most outstanding elements of the project is that The work is inspired by Lauren Staton, mother of the playwright, currently based in Xaló and well-known in the region.
Lauren Staton is the creator of the book A Snazzy Tale, on which the work is based, and also promoter of the initiative Daadi Clothes Swapping, with active stores in Xaló and Moraira.
The origin of Snazaroo: from family project to global success
Snazzy It tells the true story behind snazaroo, one of the brands of painting internationally recognized facial, founded by Staton's parents in 1984.
What began as a small family creative project It eventually became a global company that has been a part of the lives of generations of children around the world. The book explores not only the company's growth, but also the human dimension behind success.
A dramedy about love, loss, and entrepreneurship
Lasting 90 minutes, according to the creator, the work is presented as a dramatic comedy which delves into themes such as love, loss, teamwork, and perseverance.
Joe Staton has developed this project as an intimate tribute: "My mother wrote A Snazzy Tale"And it was very moving for me. My father passed away when I was two years old, and reading his book and writing this work has been a way of getting to know him better," he says.
The author also emphasizes that Her mother's story is "incredibly inspiring." and represents the effort of creating something from scratch.
An international team and links with Spain
The casting process is underway, although the participation of Ross Mason like Paul, while Brenna Peerbolt She is in talks to play Lauren. The cast will also include Truman Gaudoin, Ronan Spierenburg and Madeleine Doréwho will assume multiple roles.
In the direction, the British Chloe Champken is in negotiations to lead the project, strengthening the collaboration with Staton within the Ensemble Shakespeare Company.
Although the premiere will take place in New York, Staton does not rule out that Snazzy may be represented in Spain in the future, thus bringing the work closer to the places where part of its history was created.
