The presence of Calp in FITUR 2026 It is marked by a tourism campaign that changes the focus and language of institutional promotion. Under the slogan "Everything that's good is in Calp"The City Council presents a video recorded entirely in winter that highlights everyday experiences and real plans among october and april, far removed from the more conventional summer image of the destination.
In this interview, the Councillor for Tourism Planning of Calp, Mireia RipollIt outlines the technical and strategic criteria that have guided this proposal: from the commitment to the active, cultural and gastronomic to normalization of diversity and the progress of accessible tourism planRipoll also addresses the work done to obtain the distinction of SEGITTUR, the impetus of the parties de Moors and Christians as a tourist-cultural resource and the City Council's strategy to measure the real impact of the campaigns beyond occupancy data.
QUESTION. Calp's new tourism campaign, "Everything that's good is in Calp," was filmed entirely in winter. Why was it important to showcase the town at this time of year?
ANSWER. We wanted to be very realistic with the video's content, which is why we filmed it in winter. Furthermore, our goal with this campaign is to focus the promotion on the months of October to April, showcasing real plans you can make in Calpe during that season.
Q. The video promotes the normalization of diversity. What role does inclusive tourism play in Calp's tourism strategy?
R. It plays a very important role, in addition to being one of the cornerstones of the Smart Tourism Destination (STD). We are in the midst of developing our accessible tourism plan, although there is still much to be done.
Q. This is the first time Calp has released a video focused exclusively on the off-season. What experiences and values of the destination did you want to highlight in this campaign?
R. The campaign focuses on three themes or types of tourism: Active Tourism, Tourism Culture and Gastronomic Tourism. All of this from an inclusive perspective, which is why it was important to include different types of travelers outside the norm: non-normative families, groups of friends, LGBTQ+ couples… even young people visiting their grandmothers.
P. Calp receives the SEGITTUR Smart Tourist Destination distinction at FITUR. What does this recognition mean for the municipality and what work went into achieving it?
R. Receiving this distinction is another step towards more sustainable tourism. It has involved a great deal of work and significant commitment from municipal technicians, who analyzed all areas of the city council and completed each section through an interdepartmental working group, which has taken considerable time.
I must sincerely thank the technicians at Calp Town Hall for their efforts, especially Jose Perles, Head of Area, and Sandra Pastor, Tourism Technician, who have been the engine to be able to achieve it, and also to our consultant Lorena Martínez.
Q. The City Council is working to have the Moors and Christians festival declared a Festival of National Tourist Interest. What stage is this process at, and what would achieving this recognition mean for Calp?
R. We have already prepared the documentation and the application will soon be submitted to the full council. The Moors and Christians festival is a major tourist attraction, as evidenced by the record occupancy rate last October, which reached nearly 80%.
Q. Festive and cultural events, such as the Moors and Christians festival, have successfully generated high tourist occupancy rates outside of the summer season. What is the Tourism Department's interpretation of this data?
R. A very positive reading and a good sign that the work to reduce seasonality in recent years is proving effective.
Q. After FITUR 2026, how will the real impact of the campaigns presented on visitor arrivals and Calp's brand image be measured?
R. The aim of the campaign, rather than achieving high occupancy figures, is to show a more up-to-date image of Calp, based on the main reasons why people already visit us outside of the season and in line with our strategic plan and a more sustainable tourism vision.
